Our topic for the month of September is user interviews ✊ - an indispensable source of information for us.
In his book Interviewing Users: How to Uncover Compelling Insights, Steven Portigal discusses both the limitations and the possibilities of user interviews.
There are three possible uses for him:
⭐️ Recognize new opportunities if you haven't identified any yourself yet. Portigal speaks of new "frameworks".
🔬 For testing design hypotheses: There is already an idea that we want to test before we implement the idea as a product.
➰ For the redesign of existing offers: New offers also change how our users perceive our products.
Portigal gives many practical tips, including: "go where the people are" - but what does that mean exactly? Our coach Selina has an anecdote from one of her projects 👇
Good luck in your next interviews!