User interviews - what do we have to watch out for?

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A question we often hear from project teams: "What are you trying to avoid in user interviews?" 🚧 Our answer: "There are pitfalls and absolute no-gos" . Today we present you 2 no-gos ☠️ and 2 techniques where we have to weigh 👍 / 👎.

Our coach Holger shows a no-go ☠️ Hypothetical questions :


From the category: "It depends" 👍 / 👎 Closed questions:


And a second clear no-go ☠️ opinion polls:


And here, too, it is important to weigh up 👍 / 👎 Questionnaires:

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